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We are a trusted technology partner for startups, agencies and corporate clients. We build prototype-, MVP- and product-grade solutions in the area of web, mobile, Mixed Reality, Machine Learning and Blockchain.

Projects | Le Polish Bureau

Digi Day

"Bringing Orwell’s 1984 to life as an immersive, interactive experience was a bold and rewarding feat! Through AI-driven propaganda, custom games, Twitch hacks, hidden websites, and physical props, we delivered three unforgettable live-streamed sessions—setting a new standard in interactive storytelling that even Big Brother couldn’t have foreseen!" Wojciech Walkusz, Senior Project Manager, Le Polish Bureau

To celebrate the release of George Orwell’s 1984 on [Audible](https://www.audible.com/pd/George-Orwells-1984-Audiobook/B0CRRP4WW7), we crafted a groundbreaking, AI-driven interactive [Twitch](https://www.twitch.tv/) experience,  reimagining Orwell’s themes of surveillance and rebellion for a new generation. Through real-time gameplay, AI-generated visuals, and active audience collaboration, our activation brought 1984’s core themes to life, engaging audiences on a new level. The experience, streamed live over three intense streaming sessions, captivated viewers, generating over **3.5 million** minutes watched, **34,000** chat messages, and ultimately, driving 1984 to **#1** on Audible’s global and UK charts in April 2024.





The narrative followed three top UK [Twitch](https://www.twitch.tv/) streamers, each acting as a unique character from a rebel group aiming to infiltrate TruthHQ—a mysterious propaganda center broadcasting dystopian content inspired by the 1984 world.  Each streamer faced a distinct role and challenge—a fully developed game crafted specifically for them. Alongside their online communities, they navigated traps, decrypted messages, and manipulated the environment, all while AI adapted to their strategies, securing rooms and operating machinery in response. In the final showdown, human collaboration triumphed as players dismantled the AI’s system, unlocking the first 10 minutes of 1984 audiobook. But, in true Orwellian fashion, Big Brother ultimately regained control, ensuring the rebels would pay the price for disobedience.


AI was the backbone of the 1984 activation, driving its immersive storytelling and transforming the campaign into a dynamic, interactive experience. By integrating multiple AI components, we crafted a world where Orwell’s themes of surveillance, control, and rebellion came to life in real time:

**1. Gaze Monitor - The AI Antagonist:**

At the heart of the experience was Gaze Monitor, an AI agent designed by the team to embody the totalitarian regime of 1984. It was developed using detailed data from Orwell’s novel and trained to generate outputs that adhered strictly to its core themes of surveillance, control, and manipulation. The AI antagonist adapted to streamer actions by securing rooms, locking down systems, and manipulating information. Audience participation was further enhanced through impostors—human agents of Gaze Monitor—who spread misinformation in the chat, requiring communities to distinguish truth from deception. This created an engaging, layered challenge that required collective problem-solving.



**2. AI-Generated Propaganda:**

To further immerse gamers in the 1984 world and to add an extra layer of authenticity we decided to develop dedicated propaganda materials that were broadcasted 24/7 during the campaign on TRUTH HQ stream. All the materials were produced by Gaze Monitor. We trained the AI on extensive data from 1984, ensuring the outputs stayed true to the novel's core themes. Each piece was rigorously evaluated and carefully filtered to meet our creative criteria. 

**The outcome:**

- **5,000 Unique Images:** Over 900 images were integrated into the campaign.
- **500 Propaganda Slogans:** AI-generated slogans created a realistic chatbot that reinforced the omnipresent regime.
- **300 Anti-Propaganda Visuals:** Designed to embody the spirit of resistance, these visuals countered Gaze Monitor’s messages.


**3. Human vs. ChatGPT Combat - AI as a Real-Time Adversary:**

During the experience, each streamer faced an AI opponent in a custom-designed mini-game that added a new layer of human-AI conflict. This unique gameplay challenged players to navigate an electric circuit grid, redirecting power to unlock targets while an AI-powered pawn countered their moves by disabling connections and setting up firewalls.


The AI combat was carefully structured with three core principles:

- **Non-linear Engagement:** The AI posed a strategic challenge without risking player elimination, aligning with the campaign’s linear narrative.

- **Realistic AI Behavior:** The AI mimicked human-like responses, creating the illusion of a real-time competitor.

- **Fail-Safe Mechanism:** A fallback algorithm ensured fluidity in case the AI became unresponsive.

Leveraging GPT-4, we optimized ChatGPT to understand and execute game moves based on a custom prompt structure that emulated board game rules. Each AI action was designed to be unpredictable yet seamless, creating an intense, believable adversary for the players. This innovative approach highlighted the potential of AI in interactive storytelling, deepening engagement and reinforcing Orwell’s themes of control and resistance.





To build anticipation, we launched two narrative “injections” that set the stage for the 1984 experience:

- **First Injection:** Streamers’ channels were hacked to broadcast 1984-style propaganda, establishing a dark, Orwellian atmosphere.

- **Second Injection:** Streamers received physical letters with critical clues, revealing them live on stream to engage and intrigue viewers further.



The story unfolded across three main sessions, each aligning with a streamer’s distinct role:

- **Session 1 – Engineer:**
Collaborated with Twitch chat to hack the "Radio" device, setting the mission’s tone.

- **Session 2 – Operator:**
Remotely controlled a robot within TruthHQ to retrieve vital data.

- **Session 3 – Artist:**
Briefly seized the propaganda stream, broadcasting the first 10 minutes of the 1984 audiobook as a symbolic act of rebellion.



Online communities were crucial to the gameplay. Streamers relied on chat input to overcome challenges, and Twitch’s live integration allowed for seamless interaction, making every decision impactful. Game documents were provided physically to streamers and digitally to Twitch viewers and shared across screens to ensure synchronous gameplay. 

TruthHQ, a continuous 24-hour broadcast environment built in Unity, was the nerve center for the activation. AI-driven propaganda streamed in real-time, as streamers and their audiences battled misinformation and sought hidden messages within Gaze Monitor’s system. This live 3D environment elevated the experience, making Orwell’s world interactive and immersive.

Each session featured a unique mini-game tailored to the streamers’ roles, immersing players in Orwell’s dystopian themes and encouraging real-time audience collaboration. Built in Unity, these games were designed to challenge players with puzzles and problem-solving tasks inspired by Orwell’s world:

- **Gaze Monitor Website:** This simulated console provided clues, logs, and puzzle elements, allowing players to navigate complex challenges and actively engage in critical thinking.



- **Engineer’s Game:** The Radio hack mini-game required the Engineer to rely on audience input to decode messages and unlock systems, aligning with themes of surveillance and resistance.

- **Operator’s Game:** The robot control mini-game gave viewers the power to guide the Operator through TruthHQ, emphasizing teamwork and infiltration.

- **Artist’s Game:** This final session involved seizing control of the AI-driven propaganda stream, symbolizing the fight against oppression by briefly broadcasting 1984’s opening minutes.

Audible’s 1984 reached #1 on global and UK charts in April 2024, driven by the success of the 1984 campaign—an innovative interactive experience that set new Twitch benchmarks:

- **1 million unique viewers** 
- **34,000 chat messages**
- **3.5 million minutes watched** 

This activation introduced Orwell’s classic to a new generation, seamlessly blending narrative depth with cutting-edge technology.



Want to create your own AI-driven experience?  Reach out to see how we can bring your story to life. 

Twitch & Audible: 1984

An AI-driven, interactive Twitch experience with Audible that brought Orwell's 1984 to life, engaging over 1 million viewers and driving it to #1 on the charts.

Twitch

Audible

Commercial project

Entertainment

In collaboration with [Heineken](https://www.heineken.com) and [LePub](https://www.le.pub/), we developed "Trash & Win," an innovative digital platform that promotes sustainable behaviour. By integrating **AI** and **AR**, this initiative turns every Heineken bottle into an opportunity to win prizes, revolutionizing how we think about waste management.

"Trash & Win" turns tossing empty Heineken bottles into an engaging and rewarding experience by incorporating AI and gamification. Participants use the app to scan designated bins and confirm their Heineken disposal, unlocking a chance to win exciting prizes, including Champions League tickets, VIP passes to music festivals, and more.

The platform made its debut in Zaragoza, Spain, during The Champions Burger event in April, 2024, as part of a larger initiative. Participants accessed the web app on their phones, which guided them through the process of scanning local recycling bins and their empty Heineken bottles. The app's AI ensured accurate recognition, and upon verifying correct disposal, instantly revealed if participants had won a prize, making the recycling process both exciting and rewarding.

**Accurate Bin Recognition with Machine Learning:** 

We developed a robust Machine Learning model trained to identify various recycling bin types featured in the campaign. This involved extensive training with diverse bin imagery and rigorous on-site testing in Zaragoza to ensure real-world accuracy.




**Heineken Bottle Verification:** 

We leveraged 8th Wall's marker recognition technology. Unique markers placed on Heineken bottles enabled the app to verify the brand through the camera, ensuring only the correct bottles were counted.

We developed a user-friendly web app that utilizes AI and AR. 

**AI and Machine Learning:** The web app utilizes AI trained on various trash bins to ensure precise recognition. Participants use their phone cameras to scan and identify the correct recycling bins

**Augmented Reality:** An AR on the web takes the boundaries of the object scanned, calculates the bin’s position in the real world, and places a 3d neon banner on top of the bin




**Marker detection:** The Heineken bottle is identified using 8th Wall's marker-recognition technology. When users scan the bottle with the app, the camera detects specific markers on the bottle, triggering the AR experience.

**Hand release:** When the bottle is correctly disposed of, the empty hand is detected 

The intuitive app guides users through three straightforward steps:

1. **Recognize the Bin:** Scan the recycling bin to confirm its eligibility.
2. **Find the Bottle:** Aim the camera at the Heineken bottle for verification.
3. **Register an Empty Hand:** Dispose of the empty bottle, and the app detects the release, potentially revealing a prize win!

- **UI/UX Design:** We crafted intuitive and engaging user interfaces with smooth animations and transitions.
- **Front-end Development:** We built a user-friendly web app for a seamless experience.
- **Machine Learning Model Training:** We trained a custom ML model for precise bin recognition.
- **AR Development:** We utilized 8th Wall for marker detection, 3D object placement, and AR functionalities.
- **Technology Stack:** React, 8th Wall, PlayCanvas, MediaPipe Studio, Google Cloud Platform, Strapi

"Trash & Win" is set to launch at major events across Spain. It showcases how brands can leverage technology to meaningfully engage audiences, promoting a cleaner, greener future while delivering unforgettable experiences.

Heineken: Trash & Win

A mobile app using AI and AR to promote sustainability by rewarding users for recycling Heineken bottles.

Heineken

LePub

Advertising

FMCG

“Giro d’Italia is more than racing. It’s a fascinating journey through the years with its history, symbols, champions, and traditions” Alina Shramko, Project Manager

To celebrate **Giro d’Italia** - Italy’s premier cycling competition, Le Polish Bureau created the Metagiro, a groundbreaking digital hub built within the metaverse. Launched in alignment with the 106th Giro d'Italia, Metagiro offered an unparalleled digital platform for fans to immerse themselves in the event's essence.

Our mission was to translate the excitement of the 2023 **Giro d'Italia** into a captivating metaverse experience. To achieve this, we transformed all race details into metaverse, ensuring that fans could easily navigate and engage within the metaverse interface. Metagiro evolved beyond a simple informational platform, it became an interactive gateway, enabling users to explore the Giro d'Italia's rich history together with the details of the 2023 race. The platform was transformed into a dynamic space with information and entertainment, offering fans a deeply engaging and informative experience. 




But what truly set Metagiro apart was its distinctive atmosphere. Users were immersed in a unique atmosphere of a typical Italian village perched atop a hill, complete with a realistic day-night cycle and futuristic technological elements. This unique aesthetic drew users in and created a memorable experience.


The doors to Metagiro were opened with the start of the actual cycling competition. Users were able to visit the virtual environment to get information on the race stages and discover extraordinary 3D reproductions of the **Trofeo Senza Fine** (trophy awarded to the winner of the Giro d'Italia), the **Maglia Rosa** (the iconic symbol worn by the leader of the general classification in the Giro d'Italia) and other symbolic jerseys. While discovering the jerseys, fans were also able to click directly through to an online store, allowing them to purchase official Giro d'Italia jerseys or race related NFTs. 


For Metagiro's truly immersive metaverse experience, **PlayCanvas** emerged as the ideal platform. Its potent combination of **WebGL**, **HTML5**, and **JavaScript**, along with a user-friendly editor, fostered seamless collaboration between our development and 3D design teams. This streamlined process was key in bringing the virtual world of Metagiro to life.

- **Core Functionality:** In a short timeframe, we built the essential elements for future metaverse projects: first-person player controls, camera movements for product interaction, mobile experience controls, and a robust technical infrastructure. This core allows future projects to seamlessly integrate with each other.

- **Project-Specific Enhancements:** On top of this core foundation, we layered the specific functionalities and aesthetics required for Metagiro. This included special post-processing effects, brand assets, and features specific to the Giro d'Italia experience.

- **Data Visualization:** Metagiro wasn't just visually appealing, it was informative. We implemented dynamic modals and carousels to allow users to engage with the data in a rich and engaging way.

- **Unified User Interface**: For a truly immersive experience, we integrated React into the app. This ensured a seamless user interface that blended perfectly with the 3D world, making users feel truly present within Metagiro. React handles the dynamic UI elements, while PlayCanvas powers the interactive 3D environment, resulting in a cohesive and user-friendly experience.

- WebGL 
- PlayCanvas
- Blender
- Google Cloud Platform


Metagiro addressed the Giro d'Italia's desire to expand its digital presence and engage a broader audience. By offering an immersive and informative experience, Le Polish Bureau captivated user interest and provided a deeper and more interactive connection for fans.

Metagiro

The first metaverse experience of Giro d'Italia

Metagiro | Le Polish Bureau

To celebrate Giro d’Italia - Italy’s premier cycling competition, Le Polish Bureau created the Metagiro, a groundbreaking digital hub built within the metaverse. 

Giro d'Italia

Our passion for experimental user interfaces and our drive to discover new and improved ways of utilizing technology compelled us to envision how a personal voice communicator could function and appear on Apple Vision Pro.

We initiated the project by analyzing the current functionality of voice messaging. The primary applications that support voice messaging features include WhatsApp, Messenger, and Instagram.

However, due to the vastly different nature of the circumstances in which a mobile communicator is used compared to the Apple Vision Pro headset, we had to think completely outside the box.

The headset is typically operated at home and when there is sufficient time available for its use. Starting with a blank slate, we held a single goal in mind: utilizing the spatial interface and a comfortable at-home setting to conceive and develop a genuinely intimate, personal voice communicator that would forge a closer connection between two individuals.

This is when the concept of Closer was conceived—a spatial communicator designed for intimacy, aiming to bring people closer even when they are physically apart.

Our ambition was to employ Artificial Intelligence (AI) to visualize the semantic meaning of the received audio message and immerse the listener in the intended thoughts of the sender during the recording of the note.

We aimed to provide the user with a simple yet intuitive interface to navigate the app. The dashboard view utilizes a side tab bar for switching between the inbox and the recording mode. The UI is streamlined to a minimum, avoiding unnecessary obstruction of the user's view.

Capitalizing on the advantages of incorporating a third spatial dimension, we crafted an intuitive and straightforward recording interface. An audio orb responds to the user's microphone input, providing visual confirmation that the sound is being captured.

Our aspiration was to forge an intensely personal and intimate connection between the sender and the receiver. Here's how we brought this vision to life:

Received messages, while fundamentally recorded audio, undergo analysis by AI and are transcribed into text. Subsequently, the AI generates a spherical image that encapsulates the message's content.

This visual representation is then transformed into a three-dimensional bubble, enabling the recipient to gain an immediate 'sense' of the message's essence.

When a message is played back, we immerse the user in an AI-generated representation of the message's content. For instance, below Agnes is sharing a dream she had, vividly describing her experience of walking through a bustling street in India. The other image shows isImmersion mode for another message—this time from Mike—where he notifies his intention to visit for a dinner with his wife.

While implementing Closer, we dedicated significant attention to micro-animations, enriching the user experience.

We devised a spatial icon in accordance with the visionOS guidelines, causing it to emerge when the user gazes upon it.

The icon's visuals encompass several concepts. The white shapes can be interpreted as the letters 'C', aligning with the app's name, 'Closer.' They are also mirrored, symbolizing two users situated on opposite sides of the app. When combined, the shape at the intersection of the 'C's resembles an eye. Lastly, the 'C' shapes signify the immersion mode, encircling the user in a span of 180 or even 360 degrees.

We developed the application using Xcode Beta, Swift, and SwiftUI.

We designed and animated 3D components, such as the bubble representation of the message, using custom shaders and shader graphs in Reality Composer Pro.

On the backend, we established an auto-scaling infrastructure on the Google Cloud Platform, incorporating a Google Cloud Run service to host our backend API. Whenever a voice message was sent, it was routed through this backend to undergo transcription into text using Google Cloud Speech to Text. Subsequently, we utilized OpenAI's ChatGPT API to analyze the message's semantic content and distill key concepts articulated by the user. We then tasked ChatGPT with transforming these concepts into descriptive scenes. Lastly, we fed these descriptions into Blockade Labs' AI-powered Skybox generator to produce immersive 360-degree scenes.

Get in touch to discuss the possibility of launching your brand on Apple Vision Pro today at
**vision@lepolishbureau.com**

Closer 

Apple Vision Pro  AI-powered voice communicator

Closer

Product

Consumer Electronics

Technology

The Lovie Awards

The Polys - Web XR Awards

The Webby Awards

[**Wol**](https://meetwol.com/) is mixed reality prototype experience we developed in partnership with [Liquid City](https://liquid.city/) and [Niantic](https://nianticlabs.com/). It features an AI-enabled owl who joins you in your space through an AR portal, opening a door to the redwood forest and engaging in natural conversation about the forest ecosystem.


Niantic is a leading developer of AR games and applications constantly innovating and expanding its portfolio of games and technologies. To showcase the potential of AR and [8th Wall’s](https://www.8thwall.com/) most powerful feature, [Metaversal Deployment](https://www.8thwall.com/blog/post/59297774102/introducing-reality-engine-8th-wall-webar-moves-beyond-the-smartphone), we brought to life a mixed reality prototype experience called [**Wol**](https://meetwol.com/).  




Wol joins you in your space through an AR portal which opens a door to the redwood forest. As an AI-enabled owl, Wol is ready to have a natural conversation about the forest and its ecosystem. It can be accessed in the browser on the Meta Quest Pro headset or an iOS or Android smartphone, no installation required.







The Wol experience was created to showcase 8th Wall's Metaversal Deployment feature, which empowers developers to create content once and deploy it across various devices, giving it the widest possible reach. The AI-enabled character, Wol, was created using Inworld, the developer platform for AI characters. The [Inworld](https://inworld.ai/) Engine incorporates various machine learning and character AI models, replicating human gestures, speech, safety, emotion, and memory. This technology has been integrated with 8th Wall to power Wol’s distinct personality and contextual awareness and proved crucial for performance optimization. Additionally, by leveraging the websockets capability of Inworld, we achieved ultra-low latency, ensuring conversations happen almost in real time.



Wol's interactive 3D world is the impressive result of a powerful collaboration between 8th Wall and ThreeJS. 8th Wall uses JavaScript and WebGL to incorporate a special engine called Simultaneous Localization and Mapping (SLAM), optimized for real-time Augmented Reality (AR) experiences in web browsers. ThreeJS simplifies WebGL complexities, allowing smooth operation across modern browsers, mobile devices, and seamless integration with web pages. Additionally, Spatial Audio from ThreeJS enhances immersion, providing users with a surround-sound-like experience.



To manage the sequence of user experiences effectively, we developed a custom "timeline" using TypeScript, ensuring reliability and stability through static typing and type inference.

For handling complex synchronization of application events, we utilized the Zustand library, optimizing communication between different elements and improving overall performance.

In creating scalable individual views, React was invaluable. By leveraging components and hooks, we achieved reusable, stateful logic. Code-splitting further improved performance and resulted in a clean, efficient codebase and a captivating user experience.


- 8thWall Cloud Editor
- InWorld AI
- React
- Zustand
- Three JS


Together with Liquid City and Niantic, our team has developed a first-of-its-kind web experience, combining mixed reality, GenAI, and 8th Wall's Metaversal Deployment. 




**Visit [meetWol.com](https://meetwol.com/) to embark on your woodland experience.**



- Reach out to us if you are interested in developing an AR experience of the future:

[office@lepolishbureau.com](mailto:office@lepolishbureau.com)

Niantic: Wol 

A mixed-reality experience featuring an AI-enabled owl.

Niantic: Meet Wol 

Wol is a mixed-reality prototype experience featuring an AI-enabled owl we created in collaboration with Liquid City and Niantic.

Niantic

Liquid City

Prototype

Education

“This activation was an absolute hit at the event, with an overwhelming response of over 500 entries. This has been our second successful implementation of the interactive questionnaire format for Salesforce, further strengthening our collaboration." Jacek Prosniak, Project Manager, Le Polish Bureau

The primary objective of the project was to create and implement an animated business IT security assessment questionnaire specifically for the Salesforce Dreamforce NYC event.

To ensure the reliability of the collected data, we integrated analytical tools that enabled us to generate informative charts. These charts not only displayed the results in a visually appealing manner but also provided cross-references to industry-specific outcomes. By presenting the data in this format, we aimed to facilitate a better understanding of security practices and vulnerabilities across different sectors.

The activation we developed was meticulously designed to captivate and engage users visually, while also providing them with an interactive experience. It offered a diverse range of questions related to company security, encompassing both single-answer options and ranking items. Through this comprehensive questionnaire, participants were able to express their perspectives on security matters effectively.

Tailored specifically for events, our activation serves as a prominent data collection platform, driving valuable insights. By utilizing QR codes displayed on out-of-home (OOH) screens, participants can easily access the activation, ensuring widespread engagement. The seamless integration of analytical tools guarantees the accuracy and quality of the collected data, enabling us to derive actionable insights.

- React.js
- Next.js
- Framer Motion
- Styled Components
- Lottie
- TypeScript
- Redux


This engaging and visually captivating activation successfully fulfilled its purpose of gathering data and insights on company security. It offered participants an opportunity to reflect on security measures, while the integration of analytical tools allowed us to present the data in a clear and meaningful way.

Salesforce Dreamforce NYC

Le Polish Bureau created and implemented an animated business IT security assessment questionnaire for the Salesforce Dreamsoft event.

Salesforce Dreamforce NYC | Le Polish Bureau

"I think that a new kind of experience has just been born." - Wojciech Walkusz, Project Manager, Le Polish Bureau

To celebrate the audiobook series "[Far Cry 6: Rise of the Revolution](https://www.audible.com/pd/Far-Cry-Audiobook/B0BBMV99R6)," narrated by Giancarlo Esposito, [Twitch](https://www.twitch.tv), [Audible](https://www.audible.com), and Le Polish Bureau collaborated to create an immersive escape room experience. It was brought to life through Twitch live streams hosted by influencers, and filled with mind-bending puzzles. Through our innovative approach and dedicated technological solutions, we were able to actively engage the audience, turning them into active participants.

The primary goal of the project was to generate awareness of the Far Cry 6 story among a new audience while maintaining engagement with existing players through a deep dive into the character backgrounds that influenced the game. Given Twitch's prominent position as the premier live streaming platform dedicated to video game streaming, we needed to ensure that the visual quality of the experience as well as its interactivity and stability prove equally unrivalled.

Twitch invited five popular influencers who actively stream on the platform. While they were aware that a digital escape room game would be part of the stream, they were not given the opportunity to solve the puzzles in advance. Additionally, we asked the streamers to keep their viewers in suspense until the actual streaming moment, only revealing the surprise escape room experience on the designated dates. This approach resulted in five distinct and captivating streams played on Twitch, hosted by [CompletedMate](https://www.twitch.tv/completeditmate), [Yogscast](https://www.twitch.tv/yogscast), [Jericho](https://www.twitch.tv/jericho), [Anna Chess](https://www.twitch.tv/anna_chess), and [ItsHafu](https://www.twitch.tv/itshafu). 



The narrative unfolded from the perspective of a rebel fighter assigned with infiltrating Anton Castillo's infamous office, searching for clues, uncovering his past, discovering secrets, and witnessing his rise to power. However, we wanted to ensure that the viewers didn't simply passively watch the streamers navigate through the exciting riddles. We aimed to actively involve them as players and encourage their engagement with the tasks at hand.

Central to the success of the escape room experience was the creation of great gameplay and intricate puzzles. The puzzles were thoughtfully designed to challenge the streamers' and audience's problem-solving skills and immerse them in the captivating world of Far Cry 6. Striking the right balance of difficulty was a significant challenge. We aimed for a live stream duration of 1.5 to 2 hours, ensuring that the puzzles were neither too difficult, causing frustration, nor too easy, leading to quick completion and unsatisfied viewers. 

To empower viewers as active players, we implemented technological changes and rebuilt tools. The first enhancement was **_the heat map extension_**, enabling viewers to interact by clicking on their screens. This generated visible marks for both streamers and other viewers. By capturing real-time data on the most clickable spots, we curated a ranking system that highlighted the top five points of interest. This innovative approach enabled streamers to embrace a collective decision-making process, guided by viewers' suggestions for their next actions, locations to explore, and uncovering hidden objects within the game.



Furthermore, we created a bespoke _**chat analysis tool**_ to address puzzles requiring specific word or number combinations. Streamers prompted viewers to input these combinations in the chat, and we analyzed its contents, displaying the results as percentages on the screen. This valuable information empowered streamers to make decisions based on the majority viewer score, enhancing the interactive experience.

Our project's most remarkable achievement was completing it within an impressively short development time of just 12 weeks. One of the key challenges we faced was ensuring a seamless broadcast experience for the streamers. We tackled the task of remotely configuring everything on the streamers' machines, providing comprehensive explanations of the procedures involved. During the live broadcasts, we offered continuous support and assistance to ensure a smooth and successful streaming experience.



To elevate the production quality, we harnessed _Unity_ technology, specifically the _High-Definition Render Pipeline_. It enabled us to leverage high-quality assets, resulting in a visually stunning experience. For instance, when recreating the throne room of the game's main character, we utilized an immersive 8K 360-degree video. However, due to the demanding nature of this video format, only a limited number of machines could handle it seamlessly. To overcome this challenge, we implemented an external tool called _AVProVideo_, which efficiently compressed the video while maintaining playback functionality. This strategic solution allowed us to deliver captivating 3D visuals that enhanced the overall immersive experience for our audience.

To achieve our technical vision, we employed a multi-layered video approach, embedding assets and puzzles within the primary video framework. Our primary tool for orchestrating this intricate setup was cinemachine, a powerful tool within the Unity engine that facilitated seamless transitions between different layers of content. Moreover, we incorporated 3D sound technology to intensify the immersion by simulating the sensation of being surrounded by guards and enemies. This created a gradual buildup of tension throughout the game, further enhancing the overall experience.




During the live streams, the final result was a seamless blending of various elements. We integrated the gameplay, multi-layered graphics panels, Twitch's official layout, branding, and advertisements. Additionally, we introduced interactive extensions that provided real-time feedback, responding to the viewers' activities. These interactive elements further heightened the engagement and allowed for a more dynamic and immersive experience for all participants.

- Unity Engine
- High-Definition Render Pipeline 
- AVProVideo
- Cinemachine
- Twitch Listener
- Heat Map Extension
- OBS Studio
- Streamlabs OBS
- Stream Deck (hardware)


LePB created a kind of the first interactive game, played only five times on the streaming service Twitch. Through the creative approach and technical solutions, we activated over **60,000 participants**  and turned them into active players. The average viewing time was over 1,5 hours, during which users were actively engaged in the solving of given tasks. Because of it, we initiated a new discussion about the future of streaming.

Far Cry 6 x Twitch: Interactive Escape Room Experience

An immersive escape room experience hosted on Twitch

Far Cry 6 x Twitch:  Interactive Escape Room Experience | Le Polish Bureau

To celebrate the audiobook series "Far Cry 6: Rise of the Revolution," Twitch, Ubisoft, and Le Polish Bureau collaborated to create an immersive escape room experience hosted by popular streamers.

Culture

"We were able to seamlessly move and manipulate data between the old and new infrastructure and we achieved exceptional performance throughout the entire process." 
Tobiasz Dziubinski, Tech Lead, 
Le Polish Bureau

Le Polish Bureau partnered with **Superunion** and **Design Bridge** to develop a brand-new and completely redesigned [Design Bridge and Partners](https://www.designbridge.com/) company website as a result of a merger between the two companies. The primary objective was to create a website that perfectly reflected their shared design vision and goals. The project was launched across multiple markets including the United Kingdom, Germany, Spain, Brazil, and China.


The backbone of the website along with key components was built on the basis of the existing Superunion.com site, originally developed by Le Polish Bureau. The challenge was to create a responsive, CMS-powered HTML5 microsite based on designs and brand guidelines provided by the Client. The website had to be fully responsive, cross-platform compatible, and accessible across multiple markets.

The website uses Strapi CMS, which is fully customised and tailored to the provided design and website structure, making it efficient and easy to use. Designed with responsiveness and cross-platform compatibility as top priorities, the website provides a seamless browsing experience across a wide range of devices and platforms. As the website is dedicated to multiple markets, it was important to focus on effortless translations update and editions ensuring a smooth experience for content managers. 


We decided to separate the frontend and backend layers. The approach we executed provided great flexibility in the website and allowed us to devise a fully customised interface. The frontend team has developed a cutting-edge, visually appealing, and engaging interface that seamlessly retrieves all content from the CMS instance via the API, presenting it to users. Thanks to this, content managers can introduce new content without affecting the visual aspects of the website. The great advantage of the system we engineered is around increasing the website's security because most often the front and backend are on separate servers. 


Overall, the key elements that translated into the success of the website are:
- the friendly and easy-to-use layout using the drop-and-down method, 
- a variety of fields for validating data ready to be used in e-mails, the login process, or the media (PDF, video, audio, graphics), 
- a flexible text editor for building various types of content on websites



Le Polish Bureau successfully collaborated with Design Bridge and Partners to create a modern and fully customised website that meets the requirements outlined by the client. The website is responsive, cross-platform compatible, and easy to use. The Strapi CMS used provides functionalities to drive best-in-class customer experience, and the separation of the front and backend increases the security of the website. 

Design Bridge and Partners

A brand-new Design Bridge and Partners website created as a result of Superunion and Design Bridge merger.

Design Bridge and Partners website | Le Polish Bureau

Le Polish Bureau partnered with Superunion and Design Bridge and Partners to develop a brand-new and completely redesigned Design Bridge and Partners company website as a result of a merger between the two companies.

Design Bridge

Superunion

The successful project for Salesforce started with our long-term partner GPJ approaching us with a request to create an interactive installation that would engage visitors and collect data on IT security practices in companies. About to premier at Salesforce Dreamforce '22 event, the project involved a challenging timeline and several technical unknowns.

This project was the perfect opportunity for us to showcase the power of our latest solution, Event5. The general idea behind Event5 is to create event software using web technologies, which allows for record production times while simultaneously reducing production costs. The solution requires only a web browser for hardware compatibility, de-risking on-site unknowns. Updates are deployed on-the-fly, as there is no need for native apps to be installed on event devices. What's more, remote testing and reviews allow for smoother and more confident production workflow between us and our clients, and need for on-site support is reduced or entirely eliminated.

Besides utilising a groundbreaking new workflow, we focused on making the questionnaire fun to use. To achieve this, we came up with a creative design and animation that led the user through a series of easy-to-answer questions.

Thanks to the approach we used, the questionnaire results and data insights were made available to the client instantly. The bespoke designed questionnaire collected valuable data on IT security practices in companies that attended the Salesforce Dreamforce '22 event. The data was then processed and aggregated, producing invaluable insights into the industry.

The event and the collaboration were handled smoothly thanks to a groundbreaking new approach of using web technologies to deliver software for event activations. Our Event5 workflow has proven to be a game changer when it comes to reliability, speed, and efficiency.

Salesforce Dreamforce

We partnered with GPJ to create an interactive installation for Salesforce Dreamforce '22 event. Our revolutionary solution, Event5, allowed us to deliver a bespoke designed and animated questionnaire in record time with no need for on-site support needed. Read the case study to find out more.

Salesforce Dreamforce | Le Polish Bureau

Thanks to Event5, our web-based event software pipeline, the questionnaire was delivered in a revolutionary time frame with no on-site support needed. The client was able to review work-in-progress results in their browser, and on-the-fly updates were deployed during the event.

Salesforce

ADC Award

“We pushed the limits of what is possible on mobile web browsers, while keeping the experience fun and easy to use. A difficult but essential art.” Maciej Zasada, Le Polish Bureau Managing Director. 

Our team partnered with [Superunion Agency](https://www.superunion.com/) to create an immersive digital experience to celebrate the artistic and cultural heritage of Sino-Ocean Taikoo Li, an iconic hospitality and retail destination in Chengdu, China.

The Temple was created in collaboration with a team of international artists and launched on WeChat as a virtual gallery and exhibition space to showcase their curated products, experiences, and works. It combines motion design, technology, and artistic expression to engage global audiences in a cutting-edge and innovative brand experience. It is designed to be a sanctuary for digital arts and self-expression, a place for infinite imagination and creativity, inspired by the ancient Daci Temple. 




It is divided into three distinct areas:  The House of Light, The Blossom Garden and The Infinity Tower. 

The different rooms within The Temple offer interactive experiences inspired by the rituals of the Daci Temple, including the release of a koi, interactive singing bowls, and water meditation. 

The idea of a spiritual home outside the boundaries of time and space inspires its creative concept. The Temple's design incorporates digital art elements influenced by surrealism and invites visitors to embark on a journey of self-discovery and transformation through its use of color, texture, and form. 

The main challenge was to create motion graphics easily accessible on any device, while maintaining an extremely interactive and immersive journey on the mobile web, including custom level-loading mechanisms to manage memory consumption and optimization of game and physics logic for better performance. We also implemented a screenshot functionality, that was created in Next.js. It integrates with our canvas where all experience goes. We have adjusted all covers for screenshots and connected both sites into one image on the frontend site.

We created this experience as an HTML5 microsite using WebGL, a plugin-free technology that allows for the creation of stunning 3D visuals within a browser. The art directory, UI design, and 3D design were also on our side for all the spaces. 

The challenge was to design a digital platform to showcase the contemporary experiences of Sino-Ocean Taikoo Li and celebrate its cultural heritage and unrivalled reputation as a patron and collector of the arts. Inspired by this vision, we created The Temple, an immersive virtual experience and digital art space.

Superunion: Sino-Ocean Taikoo Li

An immersive digital experience created to celebrate the artistic and cultural heritage of Sino-Ocean Taikoo Li, an iconic hospitality and retail destination in Chengdu, China.

Our team partnered with Superunion Agency to create an immersive digital experience to celebrate the artistic and cultural heritage of Sino-Ocean Taikoo Li, an iconic hospitality and retail destination in Chengdu, China.

Sino-Ocean Taikoo Li

Our team partnered with Liquid City and Niantic to develop a prototype Augmented Reality experience for Niantic's Lightship Summit conference in San Francisco.

The app's goal was to serve as an inspirational demonstration of what real-world metaverse could look like, while providing tangible, useful, and fun functionality for the conference users to play with.

The event venue was over 100 meters long. It was split into several indoors section and a large terrace - all to be covered with augmentations.

We built the application in Unity and we used Niantic's ARDK to deliver next-gen AR functionality.

We wanted users to have the most seamless experience. One where they can walk across the entire venue without having to re-align the AR layer.

To achieve this, we took photogrammetry scans of multiple Points of Interest (POIs) spread uniformly across the entire site.

Next, using Niantic ARDK's Virtual Positioning System (VPS), the phone would recognise where the user is within the venue, and would align the augmentations layer accordingly.

After the initial point of reference was established, users could walk and look wherever they wanted, while the system was continuously looking for other POIs in the background, re-aligning the AR layer witout the user even noticing it.

We used various optimisation techniques to ensure that the breadth of content and its physical scale don't overload the phones. This included a custom occlusion system, clever sound batching, and proximity-based interactions.

Thanks to the centimetre-precision tracking, we were able to provide useful spatial information to the user - from insights about what buildings they're looking at, to what beverages they can find on catering tables.

Because of the dynamic nature of a live event, we developed a CMS solution that allowed our team to reposition any 3D object on the fly, without rebuilding the app.

Another way in which the AR truly helped users navigate the event was a spatial timetable. Simply looking up, the users could see what keynotes are coming up, and by following the coloured lines they could find a way to the correct stage.

In order to unleash even more potential of Augmented Reality, our team developed a system for real-time collaborative stickers.

Users could choose one of three predefined shapes - a circle, an arrow, and a heart, and stick them anywhere on top of a real-world or AR surface. Once someone added a sticker, it became visible to all other users of the app, creating a truly shared experience.

Some of the use cases included providing feedback for what users loved most in the AR world (the heart sticker), or e.g. playing hide and seek by sticking arrows that point to a specific location.

To further enrich the feeling of a shared experience, we implemented a mechanism that synchronised the movement of a large "eel" across all user devices.

The eel was designed to fly across the entire venue. Thanks to the synchronisation, users who spotted the eel could literally point to it in real life and other people could simply move their phones to the same spot to join the shared eel-spotting.

Together with Liquid City and Niantic, our team has pushed Augmented Reality to its limits, learning a lot on the way. Reach out to us if you are interested in developing a large-scale Augmented Reality experience of the future:

[office@lepolishbureau.com](mailto:office@lepolishbureau.com)

Niantic Lightship Summit

A massive-scale prototype Augmented Reality experience powering Niantic's Lightship Summit 2022 event.

Niantic Lightship Summit '22 | Le Polish Bureau

We partnered with Liquid City and Niantic to deliver a prototype Augmented Reality experience for the Lightship Summit event in San Francisco.

Superunion approached us with a collaboration to create a new and completely redesigned global company website - superunion.com.

The project was launched in July 2022 across several markets: United Kingdom, Germany, Spain, and China.

Superunion wanted to combine cutting-edge creativity with ease of use. This ambition is best demonstrated on the landing page which is visually divided into two parts - one being dedicated to organised information consumption, and the other one, a.k.a. "the dark side", to organic exploration.

The website remains clean, quick, and easy to navigate, while rewarding the user with omnipresent micro-interactions and UI animations.

The entire website is made of modules - each developed in isolation using [Storybook](https://storybook.js.org/). The entire project consists of over 100 of those individually tested, responsive units.

A global agency website requires ultimate customisability and control. We implemented a bespoke CMS solution based on Strapi that allows our client to not only modify the content of existing pages, but also create completely new ones, as well as localise the content into multiple languages.

Our technical team has designed the architecture of the website with SEO in mind. Using Next.js with Server-Side Rendering (SSR), incremental static regeneration, and best HTML practices allowed us to achieve an unprecedented SEO score of 100%.

Our DevOps team has provided a state of the art auto-scaling hosting solution based on Google Cloud Platform that is capable of sustaining any traffic. Clever technical architecture where the data from the CMS is fetched at a constant-interval server-side and rendered into a static version of the website decouples traffic from CMS and database load, resulting in drastic hosting cost reduction.

Experience the website yourself at [superunion.com](https://superunion.com).

Superunion.com

New global site for Superunion developed in React, Next.js, and hosted on Google Cloud.

Superunion | Le Polish Bureau

We worked closely with Superunion to turn their design into a working version of their new global site.

Samsung, Cheil and the Science Museum Group teamed up with UNIT9 to help students step into the world of astronaut Tim Peake, using a giant augmented reality installation combining face and body tracking. As the European Space Agency’s first British astronaut, Tim Peake spent six incredible months aboard the International Space Station. We helped deliver the technology behind it.

Inspired by Tim Peake’s out-of-this-world journey to space, the augmented reality spacesuit combines face-tracking and body-tracking technology to mirror user’s actions in real time. It then projection maps the user into the shell of Tim Peake’s 200 lb spacesuit. Users can then take selfies and create a shareable video for social media.

We developed the project in Unity and used Microsoft's Kinect to track the user's body movements. We then transferred the skeleton data from the sensor onto a rigged 3D model of the spacesuit. In order to avoid glitches when tracking is briefly lost, we implemented custom joint restrictions that prevented the limbs from twisting unnaturally.

The augmented reality spacesuit worked by capturing a live video feed of the user’s face, and projecting it onto a 3D model of a human head inside the helmet. Using a HQ webcam we captured the user’s image, extracted it using face-tracking technology and applied it onto a 3D mesh.

One of the creative challenges was to deliver clear and true-to-life assets that could work on a giant 65’’ 4K Samsung screen, just half a metre away from the user. Not to mention the user experience design which had to make them feel like they were wearing a big 200lb spacesuit.

The visual aesthetic had to be very polished. There was intricate detail in the rigging, animation and code which makes the user feel like they are wearing a cumbersome 300lb spacesuit – at zero gravity.

Samsung: Augmented Reality Spacesuit

Samsung: Augmented Reality Spacesuit | Le Polish Bureau

The augmented reality spacesuit worked by capturing a live video feed of the user’s face, and projecting it onto a 3D model of a human head inside the helmet. Using a HQ webcam we captured the user’s image, extracted it using face-tracking technology and applied it onto a 3D mesh from Kinect.

UNIT9

Cheil

Samsung

If you’ve ever been on a Royal Caribbean cruise, you know it’s so much more than a “cruise.” It’s an adventure—and not one you’re likely to forget. The brand wanted a digital activation that brought the brand ethos to life and got potential cruisers excited to climb on board.

SoundSeeker is an AI-driven experience that analyzes the emotions in users’ vacation photos and creates ultra-shareable videos from them set to custom soundtrack. As humans, we often hear a piece of music, and it surfaces a memory or emotion. But SoundSeeker flips that notion on its head—it takes emotions and memories and gives them the music that will make them even more powerful.

We had  to design, develop and train a custom Machine Learning algorithm to generate music that matches pretty much any possible image in terms of its overall mood and content. This kind of understanding can be extremely subjective and very “human” in nature—something that’s very difficult for Machine Learning models to grasp. We approached the problem by first focusing on gathering data.

Our custom training tool allowed tastemakers to assign music to images based on their personal taste. From there, we analysed that music and evaluated all the images with Google Cloud Vision. Information about the content of those images as well as raw pixels and the extracted musical features were then fed to our Machine Learning model to learn from.

But the result wasn’t just a music mix set to images; it was a bespoke audio and video animation, that included user-uploaded images, animating in sync with the AI-generated music. To achieve this stunning end product, we developed a custom server-side rendering pipeline based on After Effects templates, but used only open source technology for the actual rendering. The pipeline allowed us to specify variables and to feed values dynamically for each render, resulting in unique alterations of the base templates.

Royal Caribbean: SoundSeeker

A complex production process involving data crowdsourcing, AI training and server-side rendering of personalised videos, that ended up in developing a completely bespoke cloud rendering pipeline utilising AfterEffects templates.